I'm a passionate, irritatingly smiley (with enough coffee) designer/researcher who puts users front and centre at every step of the design process.
With a background in graphic design, illustration and cartooning, and solid experience of applied sociological research and analysis, the realm of user-centric design has become my driving interest, and my natural home.
From preliminary user research and information architecture to storyboarding, wireframes, and high-definition prototypes, I know designs live and die by their ability to be intuitive, engaging, and useful to people in the real world.
I love to make things that people will love to use. It's as simple as that really.
Tracking and data analytics
Personas & user journeys
Adobe Creative Suite
Mock-ups & prototypes
Long and short form copy